How to Use Video and Photography

The use of creative video and photography on your website builds your overall presence and brand. Studies show that videos and images significantly increase the response rate more so than static text. They provide much more of the information consumers need when diving into the site as well as powerfully pass on your key selling points or unique selling proposition (USPs).

Though there are many reasons for those who choose to use creative video and photography for advertising, the purpose of this article is to generate interest in the benefits that can be derived as a result of using it as part of your overall marketing strategy. This article also supplies tips and techniques for how to use it effectively, and ever more importantly, how it can be used to improve your online presence with your customers.

How well do you engage your audience as it relates to converting them to customers? Are you in a competitive environment where you are constantly looking at ways to differentiate yourself from your competitors and engage with your customers more effectively?

Film technique

You cannot simply 'send in the weights' to a photography studio and simply say this is what you want; this is what they will produce. With our newer digital world, you are able to produce digital images from the comfort of your own home which will be of the same quality as previously available in the studio.

The best way to start or run a photo shoot is to ask your long-time professional photographer that specialises in creative video and photography to make some suggestions or advise you in advance about lighting, imaging cameras, techniques and other things that need to be considered during the shoot.

The advantage of using digital images is that your own photographer is only concerned about producing static, very high-resolution images.

How to use creative video and photography carefully

This is the most popular point of interest for prospective clients and with such a low return on investment, one would expect this to be the case. However, this is not always the case.

You should keep in mind your target audience when creating a marketing message with creative video and photography. If you are using images which are very high resolution, people who may read very small text may find it too difficult to comprehend what you are saying.

It is better to send pictures of your product offering, an example along the lines of "Relevant software for accountants", rather than "A list of computer software for accountants". Remember you need to portray your best qualities in every instance, don't just leave out second-rate marketing messages which people will find difficult to comprehend.

The advantage of using creative video and photography

Both of these will produce better results in terms of getting your message across and in terms of encouraging customers to competitively refer others to your company or organisation.

Perhaps you provide premium quality creative video and photography as a result of partnering with a photography studio that offers the latest and greatest in state-of-the-art technology capabilities? This would make your products unique and in contrast to your competitors ones that are smoked and obi parallestate each other.

Another absolutely key point is that your videos should be short, informative and as many people as possible should learn about your company in the next 30 seconds.

Engage your audience with powerful video

If your video consists of a presentation, this can still capture your audience's attention. You may want to have someone who can translate your speech to screen. If you have something specific in mind, you could even involve someone from the audience to answer a specific question they may have about your proposition.

As the slides appear to speak solely of you, this may be precisely the thing that is preventing your audience from engaging with your presentation. You want people to associate themselves with your business, pictures, and creative video and photography can do that.

Although you want people to have fun at your presentation, you want the video to be effective and give insights into what you have to offer. You want people to understand that you are the person to help them, and not simply to be content with one slide.

Try it out - play with both video and video collating. Set goals for your video that you want to achieve and monitor your audience well after the presentation and compare the results.