How to Use Video and Photography
The use of creative video and photography on your website builds your overall presence and brand. Studies show that videos and images significantly increase the response rate more so than static text. They provide much more of the information consumers need when diving into the site as well as powerfully pass on your key selling points or unique selling proposition (USPs). Though there are many reasons for those who choose to use creative video and photography for advertising, the purpose of this article is to generate interest in the benefits that can be derived as a result of using it as part of your overall marketing strategy. This article also supplies tips and techniques for how to use it effectively, and ever more importantly, how it can be used to improve your online presence with your customers. How well do you engage your audience as it relates to converting them to customers? Are you in a competitive environment where you are constantly looking at ways to differentiate your